David Zolkwer
Feb 23, 2018

Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?

With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events

I’m sitting in a coffee shop in Australia. I’m here directing the opening and closing ceremonies of the Gold Coast 2018 Commonwealth Games which are due to take place in April.

As soon as I finish my coffee, it’s back to rehearsals.

So, perhaps this is foolhardy of me to be offering any sort of critique of the opening ceremony of the PyeongChang 2018 Olympic Winter Games.

Ceremonies...

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