Aug 26, 2008

Campbell rejoins Jaques to launch brand consultancy at M&C Saatchi

ASIA-PACIFIC - Former Y&R regional creative brand planning director Robert Campbell will rejoin his ex-boss Chris Jaques at M&C Saatchi on 1 September, to head up a new brand consultancy called Sunshine.

Campbell rejoins Jaques to launch brand consultancy at M&C Saatchi
Campbell, who departed Y&R earlier this year, will relocate to Hong Kong after a spell working for Google in the US.

According to M&C Saatchi Asia CEO Chris Jaques, Sunshine is the latest example of M&C’s aim to focus on “high-growth, high-margin markets, where a smaller company can be a big player”.  It will, he added, focus on regional clients out of Hong Kong and Singapore, and aim at growing brands via brand strategy. He pointed out that the offering would not conflict with sister company The Distillery, which focuses more on local brands in Malaysia.

Campbell takes on the role of managing partner reporting to Jaques. “He is the best strategy guy I’ve ever worked with in my life,” noted Jaques.

Campbell, for his part, said: “I’m glad to be back in Asia with a company that has a point to prove. We will be the home for the ambitious, not just in terms of financial goals but in terms of what their brand should mean to people, culture and society.”

Prior to joining Y&R in early 2006, Campbell headed his own company Cynic in Australia.

Related Articles

Just Published

14 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

18 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

18 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

18 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.