Between major data breaches and marketing campaigns gone wrong, 2018 provided plenty of lessons learned for communications and PR practitioners in APAC. On 12 June, CampaignComms returns to Hong Kong to gather the industry’s leading brand builders, marketers, and PR professionals for an interactive and exploratory day of discussion, debate and networking.
This year’s conference anchors around the theme of ‘Earning trust, owning the future’ to actively address the shift in public scrutiny from consumers over their data, content, and the unpredictable and uncertain nature of politics and economics on a global scale.
CampaignComms addresses the lofty opportunities practitioners have in leveraging new storytelling formats and innovative technology as methods of articulating authentic brand stories that can rebuild consumer trust. It also comes with hard data gathered by exclusive research with region-wide CMOs and PR professionals and their perspectives on securing brand safety and the impact of mistrust on brand value.
Other new features for this year’s programme include a timely brand crisis simulation workshop which invites professionals to prepare themselves for appropriate responses and actions during a real crisis scenario.
Key topics for the 2019 programme span a wide range of industry-specific issues and trends, including:
- Ethics and ‘unaccountability’
- Owned versus earned
- How to grow and sustain true diversity
- China’s dynamic social landscape
- Technology showcase
And much more.
Following CampaignComms, the industry will come together on the evening of 12 June to celebrate the year’s best strategies, achievements and individuals from within the PR and communications sector during the PR Awards Asia.
For CampaignComms enquiries:
Senior Conference Producer
To register as a delegate:
Delegate Sales Executive
For more information on sponsorship opportunities please contact:
Commercial Director North Asia
Commercial Director SEA