Staff Reporters
Sep 10, 2020

Campaign hires Alison Weissbrot as US editor

The new US editorial leader starts in her new role on September 16.

Campaign hires Alison Weissbrot as US editor

Alison Weissbrot is joining Campaign US to lead the next stage in the development of one of the most notable business media brands.

She joins after four years at digital advertising and marketing publication AdExchanger, where she was latterly a senior editor.

In that role, Weissbrot covered companies ranging from big enterprises to emerging startups across media, marketing, adtech, martech, technology, consulting and advertising. She broke news and wrote in-depth analyses of industry trends, as well as co-writing a daily news roundup with around 25,000 subscribers. She also edited, produced and hosted podcasts.

Weissbrot supported programming and production of industry events by sourcing speakers and programming topics, as well as emceeing and chairing panels with high-profile executives. She has covered and moderated sessions at industry events such as the Cannes Lions Festival of Creativity and CES.

"I am thrilled to join Campaign as its new US editor,” said Weissbrot. “I look forward to charting this storied publication's next phase of global expansion in the United States, and continuing to cover this vibrant and vital industry."

At Haymarket, Weissbrot will report to Steve Barrett, VP, editorial director of Campaign US.

“Alison has an impressive pedigree across the TV, digital and agency beats and we look forward to her bringing that expertise to Campaign to help take this brand to the next level,” said Barrett. “She has great connections in the industry and valuable experience interviewing senior executives at the highest level of advertising and marketing.”

Prior to joining AdExchanger, Weissbrot worked at New York-based creative copywriting firm MarketSmiths. She attended the University of Michigan College of Literature, Science and the Arts, graduating with honors in International Studies and Spanish.

Campaign US

Related Articles

Just Published

2 hours ago

A sustainable future ahead? IoDF teams up with H&M ...

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

2 hours ago

VCCP poaches creative director behind Grand ...

Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.

2 hours ago

Ad industry displaying ‘cautious optimism’ amidst ...

WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.

14 hours ago

The dangerous dance between data and creativity

Find the sweet spot to build your bottom line.