Melissa Vodegel Matzen
Dec 18, 2018

Calling time on our long-hours culture

A culture that burns out employees is never good for business.

If advertisers were Scouts or Brownies, there would surely be a tiredness badge to sew onto the uniform. Many in our industry wear exhaustion as a symbol of achievement. How many times has a dreary-eyed colleague sauntered in a minute late and proclaimed, proudly, that they only got two hours' sleep last night

Late nights have always been part and parcel of the ad game, whether it's working on a campaign orshall we say...

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