Surekha Ragavan
Jul 4, 2018

Business events more than just tourism: JMIC

The council says that the industry is about transformation and elevating trade.

A global movement led by the Joint Meetings Industry Council JMIC is seeking to change governments’ perspective on the events industry. The message they’re trying to put out is that the industry is not just about tourism, but rather, about transformation and being change agents.

“The business and professional events industry is, in my mind, actually a transformative strategy for governments, that are trying to develop the knowledge and creative economies,” said Gary Grimmer, CEO...

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