Charlotte Rawlings
Oct 11, 2022

Bumble matches with Apple TV+ to create new dating experience

The partnership plays on Apple’s comedy series ‘Ted Lasso’.

Bumble matches with Apple TV+ to create new dating experience

Bumble has partnered with Apple’s comedy series Ted Lasso to bring the show’s fictitious dating app Bantr into the real world.

The weekly Bantr Live experience launches on 13 October on the app’s Date Mode and those playing will be automatically connected to someone based on their location, age and gender preferences.

Bantr brings a twist to the traditional dating app and takes inspiration from blind dates and speed dates, as the pair will not be able to see each other’s profiles and will have three minutes to chat.

When the time is up, each person will be asked if they would like to continue the conversation and if both people choose to match their profiles will be available to view.

Bumble users can RSVP to the experience from today (10 October) and a countdown clock will be at the top of each member’s screen as a reminder to RSVP.

Bantr Live is free of charge in the UK, US, Canada and Australia, and will take place each week for the rest of the year.

As part of the dating app’s partnership with Apple, Bumble users will also have access to redeem a two-month subscription to Apple TV+.

Olivia Yu, global vice president, partnerships at Bumble, said: “As huge fans of Ted Lasso, we were so excited to bring the Bantr Live experience to our community.

“The spirit and themes of the show connect deeply with our mission and values, and the premise of Bantr is a dating experience many of our members have expressed interest in over the years.”

Yu added: “Bantr Live enables our community to connect with someone unexpected and learn more about a person before seeing them. We look forward to people on Bumble having fun with Bantr Live and connecting and dating in a new and exciting way.”

Campaign UK

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