Jenny Chan 陳詠欣
Apr 1, 2019

BrandZ says Huawei is strongest Chinese brand outside China, but why?

Telecom and smartphone maker ranks No. 1 in brand power despite its struggles.

Huawei has landed on top of the BrandZ Top 50 Chinese Global Brand Builders study, which ranks the strength of Chinese brands overseas.

This year, the overall international brand power of the 50 brands rose 15% year-on-yearcompared with 5% growth last year. Huawei, which was No. 2 for the prior two years that the report has existed, displaced last year's top-ranked brand, Lenovo.

So, how can a brand that has...

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