Staff Reporters
Dec 14, 2012

Brandscreen appoints marketing director for APAC

SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.

Brandscreen appoints marketing director for APAC

Based in Singapore, Menon will lead all CRM, PR and event initiatives for the company. Previously, Menon was at DMG Events, where she was content manager for digital marketing. She has also held content roles at Lighthouse Independent Media and Key Media.

Menon’s appointment follows an $11 million Series B funding injection from Macquarie Capital, SingTel-Innov8 and SXVP, which will help the company expand into markets like China, Japan and South Korea. 

Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

13 hours ago

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

13 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?