Staff Reporters
Dec 14, 2012

Brandscreen appoints marketing director for APAC

SINGAPORE - Demand-side platform Brandscreen has appointed Anu Menon as marketing director for Asia-Pacific.

Brandscreen appoints marketing director for APAC

Based in Singapore, Menon will lead all CRM, PR and event initiatives for the company. Previously, Menon was at DMG Events, where she was content manager for digital marketing. She has also held content roles at Lighthouse Independent Media and Key Media.

Menon’s appointment follows an $11 million Series B funding injection from Macquarie Capital, SingTel-Innov8 and SXVP, which will help the company expand into markets like China, Japan and South Korea. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

3 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

3 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

3 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.