Matthew Miller
Mar 30, 2017

Brand safety: How the YouTube kerfuffle is playing out in APAC

Reaction has been measured, and insiders welcome the much-needed attention to what is certain to be a long-term issue.

Brand-safety concerns have led to headlines in the west, as some brands and agencies slammed the “stop” button on YouTube advertising after their ads appeared on content posted by terrorist groups.

But reaction among APAC brands has been more muted, and insiders contacted by Campaign Asia-Pacific see the controversylike ad fraud, viewability and adblocking before itas both a good learning moment and a necessary step in a long-term evolution toward smarter online...

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