Staff Reporters
Apr 25, 2016

Brand Health Check: Time for a new remedy at Eu Yan Sang

With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.

Expanding channels to reverse consistent decline

Eu Yan Sang, traditional Chinese medicine retailer and wellness brand, recently reported a 75-percent plunge in net profit for its second quarter, extending its loss record for more than three consecutive quarters.

The company attributed the loss to lower foreign exchange gain coupled with higher distribution and selling expenses. In addition, lower spending by mainland tourists and a continuing challenging retail environment were blamed for lower Hong Kong sales.

In China, its...

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