Staff Reporters
Apr 25, 2016

Brand Health Check: Time for a new remedy at Eu Yan Sang

With consecutive quarter losses, Eu Yan Sang needs a new brand recipe to boost revenues.

Expanding channels to reverse consistent decline

Eu Yan Sang, traditional Chinese medicine retailer and wellness brand, recently reported a 75-percent plunge in net profit for its second quarter, extending its loss record for more than three consecutive quarters.

The company attributed the loss to lower foreign exchange gain coupled with higher distribution and selling expenses. In addition, lower spending by mainland tourists and a continuing challenging retail environment were blamed for lower Hong Kong sales.

In China, its...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Retailers should refocus on experiential retail amid uncertainties: PwC
Premium
9 hours ago

Retailers should refocus on experiential retail ...

The company's recommendations come amid its predictions of falling retail sales in Hong Kong and the mainland.

Premium
Haymarket extends coverage of business events into global brands Campaign and C&IT
Premium
9 hours ago

Haymarket extends coverage of business events into ...

Haymarket Media is fully integrating CEI into the Campaign and C&IT brands.

Premium
How YouTube helped Decathlon drive personal ads at scale
Premium
9 hours ago

How YouTube helped Decathlon drive personal ads at ...

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.