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The event was created by Earnies, Hot Pickle and LVMH.
Luquire's Maggie Carpenter says Gen Z is changing the social media industry as net natives and natural lurkers.
Almost one in four creators said brands should ask for permission before sending a gifted product, according to new research.
The campaign, targeted toward adults with children in their lives, shows Barbie dolls as tools for fueling imagination and confidence.