The commercial stars a crow that enjoys a daily prank at the expense of a little boy in the neighbourhood. The boy later takes his revenge – with the help of Big Babol.
“In the case of Big Babol, the bubble is intrinsic to the brand as it is a part of the name itself,” said Namita Gupta, marketing manager, Perfetti Van Melle India. “This communication continues to romanticize the bubble and delivers the product benefit of large bubbles.”
Credits:
Project Crow
Client Perfetti Van Melle, India
Creative agency McCann Erickson, New Delhi
Creative team leader Kapil Batra
Director Abhijit Chaudhary
Production company Black Magic Motion Pictures, Mumbai
Animation Rhythm & Hues Studios, Mumbai
Exposure Television
“In the case of Big Babol, the bubble is intrinsic to the brand as it is a part of the name itself,” said Namita Gupta, marketing manager, Perfetti Van Melle India. “This communication continues to romanticize the bubble and delivers the product benefit of large bubbles.”
Credits:
Project Crow
Client Perfetti Van Melle, India
Creative agency McCann Erickson, New Delhi
Creative team leader Kapil Batra
Director Abhijit Chaudhary
Production company Black Magic Motion Pictures, Mumbai
Animation Rhythm & Hues Studios, Mumbai
Exposure Television
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