Matthew Keegan
Oct 29, 2019

Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

Blockchain has been heralded as a potential panacea for the ad industry’s fraud problem, but how much of a practical solution is it?

Losses incurred due to ad fraud are expected to reach $23 billion this year and including indirect economic and social costs could reach $30bn, according to a report by cybersecurity firm, Cheq. Yet, while such costs are only expected to climb, many in the industry point to blockchain as a potential advancement in the fight against the problem.

Because blockchain by nature is transparent and cannot be tampered with, its potential to help mitigate...

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