Jenny Chan 陳詠欣
Nov 25, 2013

Betterway scandal comes to close in China; Publicis moves forward with rebuilt agency

SHANGHAI - Publicis Groupe has reached an out-of-court financial settlement with the co-founder of its field-marketing agency Betterway after a drawn-out corruption probe that began when internal Publicis auditors raided the agency's offices in February 2012.

Publicis acquired a majority stake in Betterway in 2006, with co-founders York Huang and Jenny Zhang retaining 20 per cent ownership. The company operated as BetterwayPublicis Dialog.

Publicis auditors launched an investigation into Betterway's books in February 2012 after a physical raid that sent all employees home. At the time, Huang only admitted to a disagreement between Betterway's Chinese management and Publicis. Both Huang and Zhang were subsequently fired.

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