100,000 attendees. Thousands of vendors across 30,000 square meters of space. Everything from mobile radio masts to humanoid robots to connected moss seriously. Mobile World Congress Barcelona is the world’s largest trade show for the mobile industry.
So, as an ad man albeit a digitally centric one, why am I here Because mobile devices are the way people interact with, buy from, and demand service from brands. In other words, from my...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events