Patrick Rona
Mar 4, 2019

Believe the 5G buzz: Report from the Mobile World Congress

The impact 5G will have on business and commerce was on full display at last week's Mobile World Congress, according to McCann Worldgroup's chief digital officer.

PAU BARRENA / AFP

100,000 attendees. Thousands of vendors across 30,000 square meters of space. Everything from mobile radio masts to humanoid robots to connected moss seriously. Mobile World Congress Barcelona is the world’s largest trade show for the mobile industry. 

So, as an ad man albeit a digitally centric one, why am I here Because mobile devices are the way people interact with, buy from, and demand service from brands. In other words, from my...

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