Racheal Lee
Dec 4, 2013

Being Worldwide wins remit for two Mondelez biscuit brands

SINGAPORE - Mondelez International has selected Singapore-based Being Worldwide, a TBWA Group agency, to handle the strategy and creative development for two biscuit brands in Southeast Asia.

Being Worldwide wins remit for two Mondelez biscuit brands

The open-ended contract covers Tiger Biskuat and Jacob’s biscuits in Indonesia, Malaysia, Philippines and Singapore. 

The appointment comes after a six-week pitch process, first called in August. Saatchi & Saatchi is the incumbent for both brands. Other participants in the pitch have not been identified.

Narayan Sundararaman, biscuits category director for Southeast Asia at Mondelez, expressed confidence that Being Worldwide will move these brands forward in the dynamic Southeast Asia market. 

Launched more than 15 years ago, Tiger Biskuat is a household name in Indonesia and Malaysia. Jacob’s, meanwhile, was one of the first British biscuit brands to become available in Malaysia.

 

Related Articles

Just Published

8 hours ago

Can in-housing produce consistently strong creative ...

In-housing was recently praised by BBH co-founder John Hegarty.

8 hours ago

Nick Emery returns to launch You & Mr Jones media ...

Former Mindshare leader will enjoy $300m war chest.

8 hours ago

IWF and Microsoft behind push to tackle online ...

Two campaigns target parents and teenagers.

17 hours ago

Joanna Flint on leaving big tech and the evolving ...

EXCLUSIVE INTERVIEW: Having left Google after 12 years, Mandarin Oriental's new chief commercial officer tells Campaign why the new spot is perfect for her, why the CMO role has outgrown itself, and why many executives in big tech are defecting to smaller businesses.