Staff Reporters
Nov 24, 2020

BBH app makes daily runs into dramatic tales

The agency is seeking a partner to take the idea of location-aware storytelling and run with it.

BBH app makes daily runs into dramatic tales

BBH Singapore has come up with an app that aims to entertain and motivate runners by turning their daily exercise into, for example, a dramatic spy story, an escape from zombies or a runaway-bride situation.

The agency says Running Stories casts the user as the protagonist in a story and uses real-time data to trigger an augmented audio narrative that integrates with their surroundings to keep them ‘enter-trained’ on runs.

The app is available in beta form, and BBH is inviting brands and consumers to test it out on selected routes in Singapore, with hopes of taking it global.

“We are currently looking for partners to take the app to the next level," Joakim Borgstrom, creative lead for Running Stories and global CCO at BBH, said in a release.

Narratives currently on the app include an espionage thriller ‘The Extraction’; a psychological thriller called ‘The Runner Without a Past’; and ‘Runner’s Body’, billed as "the world's first audio sitcom set inside your own body".

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

1 day ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.