BBDO Proximity Singapore appoints head of digital

Shi will be responsible for the delivery of digital projects for the agency's local and international clients, and the management of the Proximity brand, while continuing to build the digital capabilities and teams.

Prior to joining the agency, Shi spent the past eight years at Nokia serving under different roles in Asia and Europe. Her most recent role saw her as senior manager for digital marketing in the global marketing creation team based in the UK. Here, she was the marketing lead for the music and entertainment category and the Series 40 tier of Nokia's mobile phone portfolio. 

Shi commented that she was inspired by BBDO Proximity’s ambition to build more integrated communications, and along that track, to weave digital and social media tactics and channels into the fabric of a larger story for their clients’ consumers. 

"We needed someone that led in digital, understood what great creative work is, got the region and fit our company values. We are delighted she chose to join us and we are excited about the skills and capabilities that she brings with her," remarked Jean-Paul Burge, CEO of BBDO Proximity Singapore.