Ad Nut
Mar 3, 2016

BBDO invites all to confront 'confidence gap' for International Women's Day

From Singapore: ‘Confront The Confidence Gap’ for International Woman’s Day by BBDO Asia

BBDO invites all to confront 'confidence gap' for International Women's Day

For International Woman’s Day on 8 March, BBDO and Promixity Singapore are taking the Confidence Gap head-on by sparking a conversation for everyone to #ConfrontTheConfidenceGap.

The Confidence Gap—the habit of doubting one's ability and competence, despite evidence that suggests the opposite—affects nearly everyone, men and women alike at some point in their career, yet tends to go under the radar.

BBDO Asia hopes this conversation and debate can help people realise their potential. 

To kick off the conversation, senior female clients from the BBDO Asia client portfolio, including P&G, Fonterra, Visa, HP and J&J, were filmed sharing their personal experiences and advice for confronting the confidence gap.

This short film, along with additional content from internal agency members, audience polls and an opinion piece, will be housed on a Tumblr site as well as distributed through Facebook and BBDO channels.

Ad Nut enjoyed the video, as it offered a peek into often-unexpressed hesitations around the challenges faced in life, told from the perspectives of these highly accomplished women.

Ad Nut also approves of how the message of the video strived to be inclusive—acknowledging that the confidence gap, while prevalent in women, also affects men—as Ad Nut has always been a bit wary of the women-only-stay-out approach to awareness campaigns.

Ad Nut hopes humans put more thought into how they can deal with the confidence gap and more importantly, start talking to each other about it.


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