Jenny Chan 陳詠欣
Aug 20, 2014

BBDO Hong Kong wins US$15m MetLife creative account

HONG KONG - MetLife awarded BBDO with its Hong Kong creative duties two weeks ago. The agency will share the account with sister agency Proximity, which won the insurer's digital duties at the start of 2014.

BBDO Hong Kong wins US$15m MetLife creative account

BBDO will be tasked with creating awareness around MetLife being the top insurer in the US according to total assets, and getting the client noticed in Hong Kong.

Working with Proximity, BBDO will create future campaigns including above-the-line, digital and activation. Industry sources have estimated the value of the account as US$15 million.

Sunshine Farzan, head of marketing and communications at MetLife Hong Kong, said the two agencies "impressed by listening to client needs and collaborating well".

MetLife Hong Kong claims to be the second-largest Pan-Asia life insurer. Globally, it has approximately 100 million customers.



Related Articles

Just Published

14 hours ago

Adidas displays Rick-and-Morty-style inflatable ...

To mark the release of the Adidas X Speedportal boots, giant inflatable heads of Mo Salah and Vivianne Miedema can be seen floating across London.

14 hours ago

Will brands ‘trade down’, financially, to PR as ...

With the Bank of England predicting that we will soon enter a recession, the UK waits nervously, but there is hope that, among the chaos, the consumer PR industry will be afforded a new opportunity to shine.

14 hours ago

Do brands have a place on a social platform that ...

Social network Hey You reminds you to call your loved ones once a week, then fades into the background, leaning into a trend of desire for more authenticity on social media.

2 days ago

Dentsu continues strong growth trajectory in Q2

The network's Customer Transformation & Technology division grew 22.25%, powering overall gains for a second straight quarter. Protracted sale of the Russian business dilutes net gains.