Bathroom specialist Hydro Style names PR AOR

A subsidiary of local conglomerate FNA Group International, Hydro Style offers bathroom fixtures, services and solutions.

The 12-month contract includes driving PR, corporate communications and marketing activities, including social media, for Hydro Style and its retail division Interior Affairs, with a 28,000-sq-ft bathroom and kitchen showroom in Tai Seng.

The appointment will see the agency working with Hydro Style to raise awareness and appreciation of its range of bathroom solutions and end-to-end consultation for property developers, hotels and architects.

The brand is also looking to expand its portfolio.

“Hydro Style and Interior Affairs have found a successful niche in providing personalised, end-to-end consultation for our customers,” René Maan, managing director for Hydro Style and Interior Affairs, said. “We will be working closely with Hive on a number of strategic and creative marketing projects as well as PR initiatives, and we look forward to a long-term partnership.”

“We look forward to showcasing their products and redefining the bathroom and kitchen shopping experience in Singapore, while also supporting the strong growth plans of both companies,” Kristy Weller, managing director of Hive Consulting, said.