Sameer Singh
Sep 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

A Chery dealer in Chongqing, China (Photo: Shutterstock)

From IoT to autonomous-driving, technological disruption is an inevitability in the automotive category.  Meanwhile, similar disruption in marketing communications has increased the sophistication of paid, owned and earned channel touchpoints, providing greater consumer interaction than ever before. What are some of the affects and implications

China’s upgrade culture accelerates growth

China is the world’s largest luxury car market, driving 32% of all global sales and growing at 15% in 2017....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Hakuhodo invests in Thai digital agency Winter Egency
Premium
3 hours ago

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

Premium
Dentsu details group management structure, leadership
Premium
3 hours ago

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

Premium
APAC weakness weighs on Dentsu earnings
Premium
5 hours ago

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

Premium
Tencent profits drop 13% as media ad revenue suffers
Premium
8 hours ago

Tencent profits drop 13% as media ad revenue suffers

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.