Sameer Singh
Sep 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

A Chery dealer in Chongqing, China (Photo: Shutterstock)

From IoT to autonomous-driving, technological disruption is an inevitability in the automotive category.  Meanwhile, similar disruption in marketing communications has increased the sophistication of paid, owned and earned channel touchpoints, providing greater consumer interaction than ever before. What are some of the affects and implications

China’s upgrade culture accelerates growth

China is the world’s largest luxury car market, driving 32% of all global sales and growing at 15% in 2017....

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