David Murphy
Oct 31, 2008

Asian marketers' mobile content conundrum

Marketers are trying to work out how best to monetise mobile content in Asia through advertising.

Over the past couple of years, marketers have woken up to the fact that mobile is potentially an extremely viable marketing channel. The very personal nature of a consumer’s relationship with their mobile phone makes it a great medium for highly targeted advertising.

And while Western markets are maturing and growth is slowing, in Asia there seems to be no end to consumers’ appetite for content delivered via the mobile channel. “APAC is the region that...

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