Asian adonis is new face of Armani brand

The Japanese-Taiwanese actor will appear in Emporio Armani underwear’s Autumn collection advertising campaign, along with existing endorser David Beckham. Kaneshiro’s fame in Asia is based on films, such as House of Flying Daggers and The Warlords.

Giorgio Armani handled costume design for Kaneshiro’s movie Confession of Pain. “He is a film and style icon in Asia where his fame transcends cultures both East and West,” said Armani in a statement.

“His effortless style is contemporary and sophisticated makes him the ideal testimonial for Emporio Armani.”
The campaign rolls out primarily in Hong Kong, the mainland and Taiwan.