Staff Reporters
Sep 19, 2017

Asia-Pacific YouTube Ads Leaderboard: August 2017

KBank tops the latest monthly list, which also includes The Rock, a trio of phone makers (Samsung, Apple and Xiaomi) and three video-game ads ('Clash of Clans', 'Clash Royale' and 'Garena Blade & Soul').


The YouTube APAC Ads Leaderboard is a monthly list curated by Google. 

Comments from Google: From Mozart to mobile phones, this month’s list is an eclectic collection of styles and products. There’s a glossy cinematic feel to the ads this time, from KBank’s almost dialogue-free montage (No. 1) to Supercell’s two animated extravaganzas (No. 2 and No. 5). Most ads make a strong impact with their compelling storylines and visual imagery but Apple’s ad (No. 7) reminds us that including a celebrity can work to a brand's advantage in tracking numbers as well.

1. KBank Live (TH), สบายดีหรือเปล่า?
Bonus Campaign Asia-Pacific take: "Ho-hum love story, outstanding response"

2. Clash of Clans Korea, Supercell (KR), 장인 어디가?

3. Samsung Mobile (KR), Samsung Galaxy Note8: Official Introduction

4. Honda (JP), ONE OK ROCK×庵野秀明 「Go, Vantage Point.」 60秒 Honda CM

5. Clash Royale Korea, Supercell (KR), 픽미픽미

6. Xiaomi India (IN), #NoMiWithoutYou | 5 Mn celebration for Redmi Note 4

7. Apple Japan (JP), iPhone 7 — The Rock x Siri 今日を支配せよ — Apple

8. Garena Blade & Soul Vietnam (VN), BLADE & SOUL: SỨ MỆNH NGƯỜI ĐƯỢC CHỌN | PHẦN 1

9. Allianz Taiwan (TW), 安聯投信X親愛愛樂 讓世界聽見台灣

10. Samsung Indonesia (ID), Samsung Indonesia: Move On Trip | episode 1 - Alasan Move On

About: The Asia-Pacific YouTube Ads Leaderboard showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in Asia-Pacific that resonated most with audiences across the region over the past month and celebrates the brands that performed best through a combination of popularity and promotion. 

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