Staff Reporters
Jun 29, 2020

Asia-Pacific Power List 2020: Sapna Chadha, Google

Chadha has overseen an impressive volume of Asia-first product launches for Google in the past year, and is particularly passionate about championing diversity and inclusion in advertising.

Asia-Pacific Power List 2020: Sapna Chadha, Google
SEE THE FULL 2020 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#LeadersForGood
 

Sapna Chadha

Senior country marketing director of India and Southeast Asia
Google
Singapore

There’s certainly no shortage of people in the industry willing to sing Sapna Chadha’s praises.

Chadha has been a key marketer at Google for nearly six years, first joining as head of SMB marketing in India in 2014 and quickly rising through the ranks to lead marketing at two of Google’s crucial growth regions. India and Southeast Asia will account for a big portion of Google’s overarching goal to reach the ‘next billion users’, speaking to the importance of Chadha’s work.

The former American Express marketer’s achievements over the past year alone are probably more than most marketers hope to achieve in a decade. Whether it's championing Asia-first product developments such as Maps Offline and a Google Lens feature that allows people use their camera to translate to their own local language; managing the local rollout of platforms like YouTube Music and Premium; launching offline products like Phone Line with Google Assistant in Indonesia and India; and leading a campaign to drive uptake of Google Pay in India—the list goes on.

Particularly noteworthy is Chadha’s role in helping to launch Bolo, an app that teaches children how to read without requiring access to the internet. The product, first launched in India, Bangladesh and Pakistan, has since been rolled out to 180 countries globally—a prime example of the Asia-first innovation that Chadha champions.

Chadha is described by colleagues as a “change advocate”, which is evident in both her business achievements and her efforts championing diversity and inclusion. She is an executive sponsor of the Internet Saathi program, which has equipped millions of Indian women with digital literacy tools, and runs internal programmes to champion rising female stars. She is also on the India and APAC boards of the Mobile Marketing Association and a long-serving jury member of the APAC Effies and Smarties.

Chadha can be found on Twitter at: @SappyChadha

SEE THE FULL 2020 POWER LIST
Asia-Pacific’s 50 most influential and purposeful marketers
#LeadersForGood
 

 

Related Articles

Just Published

6 hours ago

Agency of the Year 2022 winners: Greater China

See the complete winner list for the Greater China region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

6 hours ago

Ogilvy, Zenith lead Greater China AOY awards

The two agencies win all regional awards and bring home nine golds between them. LEO Digital Network and Ruder Finn Asia bag two golds. BBDO wins one gold and Greater China Best Place to Work.

7 hours ago

Agency of the Year 2022 winners: Japan/Korea

See the complete winner list for the Japan/Korea region in the 2022 Campaign Asia-Pacific Agency of the Year awards.

7 hours ago

Accenture Song and UM stand out in Japan/Korea AOY ...

Beacon Communications wins the gold for Japan Creative Agency of the Year while TBWA performs well in both markets, but Accenture Song and UM net the most Golds overall.