Jenny Chan 陳詠欣
Jan 21, 2016

Are these Nike shoes telling China to 'get fat'? (Update: Not really)

CHINA - A Chinese New Year iteration of Nike's Air Force 1 shoe, which bears ideographs meant to express new-year blessings, is instead being ridiculed as an embarrassing cultural blunder.

The words 發 'fa' and 福 'fu' in traditional Chinese characters appear on the heel area of the left and right shoe in the special-edition pair, respectively.

When seen separately, the words are associated with festivity, meaning 'be richprosperous' and 'have fortuneluck'. But when viewed together, they form a phrase meaning 'get fat'a reversed blessing which is ironic, to say the least, for a sports brand. 

Nike...

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