Jessica Goodfellow
Jun 18, 2019

Apple's privacy clampdown: Less precision targeting, more walled gardens

While 'Sign In with Apple' mainly seeks to prevent Facebook and Google from gathering information on Apple devices, knock-on effects will impact brands and media owners.

Apple’s war against third-party data could spell the end of precision targeting, a renewed focus on creative quality, the proliferation of walled gardens and a new type of data expertise, according to a host of industry experts.

Earlier this month Apple revealed plans to introduce an anonymised sign-in ID that protects user privacy within apps.

Sign In with Apple’ combines the ease of social login options such as Login with Facebook’by...

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