Campaign India Team
Jun 23, 2019

Apple marketing VP: "Simplicity is not simple"

Tor Myhren explains to a packed crowd in Cannes why being simple is hard

A computer saying hello to me, is that marketing Is it marketing a product or a business It's questions like these that Tor Myhren, VP, marketing communications, Apple set out to answer in his session simple is hard on the concluding day of the Cannes Lions 2019.

For a brand that's been setting new standards for nearly four decades, Myhren said, Legends set the bar. We are just trying hard to get there.

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