Campaign India Team
Apr 17, 2023

Apple banks on diversity, sustainability for the launch of its first store in India

The 100-member team employed at the new Mumbai outlet consists of 50% women.

Apple banks on diversity, sustainability for the launch of its first store in India

Apple's first retail store in India, which will open in Mumbai on 18 April 2023, has focussed on diversity and sustainability.

According to Deirdre O’Brien, senior vice president of retail at Apple, the store's 100-member staff consists of 50% women and the employees can speak in 25 different languages.

With regards to sustainability, it has a dedicated solar array and zero reliance on fossil fuels for store operations. The store is operationally carbon neutral, running on 100 percent renewable energy.

The store aims to be a space where customers  can explore Apple products and services, and also learn how to get more out of their devices through free 'Today at Apple' sessions.

O'Brien said, “At Apple, our customers are at the center of everything we do, and our teams are excited to celebrate this wonderful moment with them as we open our first retail store in India. Apple BKC is a reflection of Mumbai’s vibrant culture and brings together the best of Apple in a beautiful, welcoming space for connection and community.”

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

3 hours ago

Sweaty Betty kicks off campaign focused on leg

'Wear the damn shorts’ empowers women to embrace their legs and challenge beauty standards.

3 hours ago

Is a four-day working week viable for adland?

A small number of agencies have embraced the four-day working week, and while agency leaders seem to be up for it, there are a few hurdles to overcome before it can become a more general reality.

4 hours ago

Adidas and FCB create performance shoe for runners ...

Three years in the making: After rigorous testing and development, the product is set to launch in 2026.