Staff Reporters
Mar 26, 2018

APAC dominates Gunn Media 100

Half of the top 10 campaigns and agencies from the global report are from Asia-Pacific, as OMD Singapore nabs top campaigns honours for McDonald's.

OMD Singapore won top spot for its capacity-based McDelivery campaign for McDonald's
OMD Singapore won top spot for its capacity-based McDelivery campaign for McDonald's

Strong showings from media agencies in Australia, India and China have given a shot in the arm to the industry in Asia Pacific, owning the upper tier of the latest Gunn Media 100 report.  In fact, the top four media campaigns overall all were produced in this region.

OMD Singapore won top campaign overall for its capacity-based McDelivery campaign for McDonald's which combined multiple data sets to give fast-food customers a more accurate estimate of when to expect their meal.

The next three spots were won by Clemenger BBDO Melbourne's much-lauded 'Hungerithms' project for Snickers, the Melbourne offices of Leo Burnett and Starcom work for anti-bullying charity Headspace and MediaCom Mumbai's 'Bachelor of Shaving' campaign. PHD Shanghai then took ninth spot for 'Yasmin's Sex-Ed Revolution'.

The report's results are calculated by using the winners' lists from nearly 30 of the world's top award shows with points alloted by level of award.  Competition weightings are derived from a survey of senior media agency management.

While MediaCom London claimed top media agency overall, Asia Pacific placed five agencies in the top ten led by Mindshare Mumbai in third place.  The next four to follow were PHD Shanghai (4th), Mindshare Shanghai (5th), Clemenger BBDO Melbourne (6th) and MediaCom Mumbai (7th). 

Related Articles

Just Published

11 hours ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

11 hours ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

12 hours ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

15 hours ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.