Nikita Mishra
Jul 31, 2022

APAC CMO Suresh Balaji exits HSBC after 17 years

A veteran brand marketer, Balaji has been named in Campaign's list of top 50 influential and purposeful APAC CMOs in 2020 as well as 2021.

Suresh Balaji
Suresh Balaji

Suresh Balaji, HSBC's chief marketing officer, APAC is stepping down from his position after 17 years at the bank.  

A seasoned marketing transformation leader, Balaji joined HSBC, Mumbai as the Vice President of Strategy and Innovation in 2005, and quickly cut through the ranks to helm various leadership roles in strategy, sales, and media innovation across four locations to gain a region-wide marketing remit in the role of APAC, CMO in September, 2020. 

According to his LinkedIn post, Balaji announced his role at HSBC has commenced countdown. “Thank you, HSBC, colleagues, mentors, business partners and friends for all the love. HSBC will always have a special place in my heart,” he writes.

Leading the bank across 18 markets, Balaji is credited with taking steps to futureproof the marketing team and better leverage its martech stack. Prior to this role—which took him from Mumbai to Dubai to London en route to Hong Kong—Balaji held various roles with GlaxoSmithKline, United Breweries, Contract India and Young & Rubicam in the past.

With a post graduate degree from the University of Oxford, he has been named in Campaign Asia-Pacific Power List of top 50 CMOs twice in a row in 2020 and 2021


Related Articles

Just Published

11 hours ago

Skoda India parks creative mandate at Wunderman ...

The mandate was bagged following a multi-agency pitch, and the account will be led out of Wunderman Thompson’s Mumbai office.

11 hours ago

Why TikTok is not the place to be for brands during ...

Before and after the game are a different story as brands “scratch the surface” of what they can do on the platform for big events.

11 hours ago

Accenture brings on Magic Leap chief design officer ...

James Temple to head up Accenture Song’s metaverse capabilities, succeeding Mark Curtis, who is moving to its global sustainability studio.

11 hours ago

Arthur Sadoun interview: Publicis’ ‘profound ...

CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.