John Reynolds
Apr 28, 2011

Angelina Jolie signs as US$10m face of Louis Vuitton

GLOBAL - Louis Vuitton is to pay Hollywood actress Angelina Jolie more than US$10 million to be the face of its high-end fashion label.

Angelina Jolie signs as US$10m face of Louis Vuitton

The US$10 million paid to Jolie is thought to be a record for a single advertising campaign.

The global print ad campaign is set to launch this summer and celebrated photographer Annie Leibovitz will take the photographs, according to reports.

Jolie follows Jennifer Lopez, Madonna and Scarlett Johansson as previous ambassadors for Louis Vuitton's high-end products.

The shoot for the ad campaign will take place in the next two weeks, and the images will appear in newspapers and magazines around the world later this year.

Jolie, who is the partner of actor Brad Pitt, is known to be selective about endorsing products. Her most recent modelling contracts were for fashion company St John and cosmetic label Shiseido.

Louis Vuitton's payout dwarfs that of the US$5.3 million T-Mobile paid to Catherine Zeta Jones.

Louis Vuitton was unavailable for comment.

This article was first published on marketingmagazine.co.uk.

Related Articles

Just Published

11 hours ago

Arthur Sadoun: managing content supply is one of ...

Publicis Groupe CEO spoke at the Adobe Summit.

11 hours ago

Chorus wins global branding brief from Moskovskaya ...

Agency will also conceive and design brand’s live marketing.

11 hours ago

McDonald's serves up happiness through the ages

Watch the film conceptualised by DDB Mudra here

1 day ago

Rahat Kapur joins Campaign Asia-Pacific

As editor, she will lead the publication's daily coverage and manage its team of journalists in the region.