Alex Benady
Jan 9, 2014

An audience with the Pope's PR man: Father Federico Lombardi

With the Catholic Church under new management and undergoing major reform, Alex Benady talks to the man responsible for communicating 'the Francis effect' to the masses.

This global exclusive interview first appeared on PRWeek.

The Pope’s PR man, Father Federico Lombardi pictured, occupies a corner office in the headquarters of Vatican Radio, an elegant fascist-era building overlooking the Via della Conciliazione in central Rome.

Laden with history, some of it shameful, the grand thoroughfare’s name suggests a path to some sort of consensus and is an apt address for the man charged with explaining...

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