Amazon has purchased Sizmek’s ad serving and dynamic content optimisation DCO businesses.
The retail giant confirmed the news in a blog post on Friday 31 May.
“Sizmek and Amazon Advertising have many mutual customers, so we know how valued these proven solutions are to their customer base,” the company said.
It said that once the deal closes, Sizmek Ad Server and Sizmek DCO will operate separately from Amazon Advertising...
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