Byravee Iyer
Jul 6, 2015

Allied World appoints Havas Worldwide & Siren

Allied World has appointed Havas Worldwide Singapore and Siren to handle creative and PR following its acquisition of Royal & Sun Alliance Insurance’s Hong Kong and Singapore operations.

Allied World is looking to highlight its
Allied World is looking to highlight its "unique business personality"

According to Havas, there were several agencies involved in the pitch, but the agency declined to share names.

“This is an exciting time for Allied World as we build our profile in Asia-Pacific's competitive insurance and reinsurance industry,” said Bobby Bowden, executive VP, Allied World. “Havas has been instrumental to the development of the creative and integrated marketing campaign that will help us differentiate Allied World and showcases our unique business personality.”

Allied World acquired the Singapore and Hong Kong operations of Royal & Sun Alliance Insurance in April 2015. 

On 25 June, the agency launched a business-to-business brand campaign. The campaign, which involves a mix of digital, print and OOH aims to highlight Allied World’s entrepreneurial roots and “no-nonsense approach to insurance”, said the company. 



Just Published

1 hour ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

1 hour ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

1 hour ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

2 hours ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.