Byravee Iyer
Jul 6, 2015

Allied World appoints Havas Worldwide & Siren

Allied World has appointed Havas Worldwide Singapore and Siren to handle creative and PR following its acquisition of Royal & Sun Alliance Insurance’s Hong Kong and Singapore operations.

Allied World is looking to highlight its
Allied World is looking to highlight its "unique business personality"

According to Havas, there were several agencies involved in the pitch, but the agency declined to share names.

“This is an exciting time for Allied World as we build our profile in Asia-Pacific's competitive insurance and reinsurance industry,” said Bobby Bowden, executive VP, Allied World. “Havas has been instrumental to the development of the creative and integrated marketing campaign that will help us differentiate Allied World and showcases our unique business personality.”

Allied World acquired the Singapore and Hong Kong operations of Royal & Sun Alliance Insurance in April 2015. 

On 25 June, the agency launched a business-to-business brand campaign. The campaign, which involves a mix of digital, print and OOH aims to highlight Allied World’s entrepreneurial roots and “no-nonsense approach to insurance”, said the company. 

 

 

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.