Jenny Chan 陳詠欣
Aug 22, 2013

Agricultural Bank of China picks OpenTide as digital AOR

BEIJING - OpenTide China has been selected as digital agency-of-record for Agricultural Bank of China (ABC) on an annual retainer basis.

The latest online ad for Agricultural Bank of China
The latest online ad for Agricultural Bank of China

Agricultural Bank of China, one of the top five national banks, called for a pitch in July 2013, which OpenTide won in mid-August. The incumbent was Catch Stone Advertising.

OpenTide's scope of work will be creative, digital media buying, ad monitoring, and online PR.

The Cheil-owned agency has had previous experience in digital marketing for local banks, such as Industrial and Commercial Bank of China (ICBC) for one year and Hua Xia Bank for two years.

Related Articles

Just Published

4 hours ago

10 things agencies can do to end long hours

The long hours culture is created by things that are both in and out of an agency’s control. Here are some suggestions of what they can change.

4 hours ago

Five of the best ads from Campaign's Global ...

From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.

6 hours ago

DDB reveals global 'Unexpected Works' repositioning

The global network revealed the new positioning on a billboard in a sheep farm in New Zealand.

6 hours ago

Cannes Lions 2021: Microsoft wins Creative Marketer ...

Award is given annually to an advertiser with a body of creative and Lion-winning work over a sustained period of time