Jenny Chan 陳詠欣
Aug 22, 2013

Agricultural Bank of China picks OpenTide as digital AOR

BEIJING - OpenTide China has been selected as digital agency-of-record for Agricultural Bank of China (ABC) on an annual retainer basis.

The latest online ad for Agricultural Bank of China
The latest online ad for Agricultural Bank of China

Agricultural Bank of China, one of the top five national banks, called for a pitch in July 2013, which OpenTide won in mid-August. The incumbent was Catch Stone Advertising.

OpenTide's scope of work will be creative, digital media buying, ad monitoring, and online PR.

The Cheil-owned agency has had previous experience in digital marketing for local banks, such as Industrial and Commercial Bank of China (ICBC) for one year and Hua Xia Bank for two years.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Vice Media to lay off hundreds, cease website ...

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website.

12 hours ago

Women to Watch Greater China 2024: Amanda Ma, ...

Ma’s deep understanding of the Chinese market and its nuances, and the ability to unify and inspire diverse functional teams are instrumental in her holistic strategy to develop talent effectively.

12 hours ago

Move and win roundup: Week of February 26, 2024

The Hershey Company, UM Australia, DDB Mudra and more, in our weekly collection of people moves and account news.

13 hours ago

Air India soars above the mundane with new ...

Ascending above the monotony of routine onboard safety videos, the film, crafted by McCann Worldgroup, takes India's diverse fabric and creative prowess to greater altitudes.