Unburdened by legacy and well-placed to leverage the post-Covid ecommerce and CX boom, Accenture Interactive is happy to let agencies fight over creative awards and retainer accounts while eating their lunches in an industry with growing digital appetites.
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There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.
Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.
With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.
IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.
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