Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Wunderman Thompson

The daunting challenge of merging two sprawling networks took precedence in 2019, the first year we've assessed Wunderman Thompson as one entity. Though it's too early to really judge the success of the merger, we can at least say it has not been a disaster.

M.A.C.

This is our first year grading Wunderman Thompson as a combined agency, and suffice to say it has been an eventful year for the merged entity formed from J Walter Thompson and Wunderman. The changes s

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email subscriptions@campaignasia.com

Related Articles

Just Published

8 hours ago

Why Keith Weed invested in 'gig CX' platform Limitless

'15 years' worth of people have come online in the last 15 days,' he says, noting the casual work model has plenty to offer for brands and consumers alike.

8 hours ago

'Third-party cookies are already ineffective': ...

Google's move has little to do with keeping marketers happy and everything to do with minimising disruption.

10 hours ago

SPH seeks to conserve costs, braces for prolonged ...

As media revenues continue to shrink in first half results, publisher warns of COVID-19 hit to all its businesses.

12 hours ago

'Don't exploit coronavirus to promote a brand': Report

Kantar's Barometer India study also finds only a minority expect brands to be trusted sources of accurate information.