Staff Reporters
Mar 19, 2019

Agency Report Card 2018: Dentsu

Dentsu has a solid creative business in Asia-Pacific as well as in Japan, but transferring more innovative ideas from its Japan headquarters to the rest of the region could give the network greater differentiation.

Hokkoku Shimbun

We assess Dentsu's 2018 performance in APAC, based on results, innovation, creative output, awards, staff development, diversity and leadership. See all of the 2018 Agency Report Cards.

In 2018, Dentsu continued to direct a good deal of attention towards improving its culture in Japan. This impacted its financial performance, but the company sees it...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Travel brands, know your place
Premium
23 hours ago

Travel brands, know your place

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Premium
Ever seen a fairy tale with a non-evil stepmother?
Premium
23 hours ago

Ever seen a fairy tale with a non-evil stepmother?

Probably you haven't. GS Caltex and Korean agency AdQua Interactive set out to change that with a touching storytelling initiative.

Premium
Pacific World unveils emerging destinations for 2019 and 2020
Premium
1 day ago

Pacific World unveils emerging destinations for ...

Find out which Asian cities made the list.

Premium
Now Ireland is investigating Google over GDPR
Premium
1 day ago

Now Ireland is investigating Google over GDPR

If found guilty, it would be second time a European regulator has taken action against Google.