Since the Agency of the Year Awards began 24 years ago, Campaign Asia-Pacific has worked closely with the industry to review and refine the methodology and judging process to ensure fairness, which in turn bolsters the prestige of the awards.
This year, following discussions with PricewaterhouseCoopers and senior industry representatives, Campaign is introducing a weighting system for award wins within specific markets. Because wins at the market level are factored into the Regional...
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