The partnership covers eight channels including History, The Biography Channel, Crime & Investigation Network and History HD.
Louis Boswell, general manager of AAAN, said, “As our distribution matures, regional ad sales is becoming a very important part of our business. I am delighted that one of the best advertising sales organisations in the region will be representing us, and we look forward to a great partnership in the years ahead.”
Louis Boswell, general manager of AAAN, said, “As our distribution matures, regional ad sales is becoming a very important part of our business. I am delighted that one of the best advertising sales organisations in the region will be representing us, and we look forward to a great partnership in the years ahead.”
The partnership covers eight channels including HISTORY, The Biography Channel, Crime & Investigation Network and HISTORY HD plus SPE Networks - Asia’s AXN, AXN BEYOND, Animax and Sony Entertainment Television.
"This is a first-of-its-kind partnership in Asia where one regional channel group is representing another in ad sales. We recognise this vote of confidence and are very excited about the creative solutions that we can potentially offer to regional advertisers. With an entire suite of eight channels and the combined efforts of the two channel groups, advertisers can definitely expect much more value than what was available before," added Ricky Ow, senior vice-president and general manager, SPE Networks - Asia.
In less than two years, AAAN has expanded the reach of its portfolio of channel brands throughout Southeast Asia, Hong Kong and Taiwan to reach 3.5 million households.
