Staff Reporters
May 10, 2018

Adland reacts to Malaysia's historic vote

Six decades of rule in Malaysia by Prime Minister Najib Razak’s party has come to an end. Here are some early thoughts from industry players.

Opposition party supporters cheer general election result on May 9, 2018 in Kuala Lumpur. (Photo by Chris Jung/NurPhoto - AFP)

For 61 years, Malaysia has been governed by the ruling Barisan Nasional party, most recently led by Prime Minister Najib Razak. But after a series of government scandals and gaffes in recent years, voters opted for change yesterday, electing 92-year-old opposition leader Mahathir Mohamad to lead the Southeast Asian country in a stunning victory, according to election commission figures.

Campaign asked members of the marcomms community in Malaysia to share their thoughts and initial...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Crazy rich Asia (or at least richer)
Premium
2 days ago

Crazy rich Asia (or at least richer)

Perhaps the biggest change to happen globally over the past 50 years has been the colossal growth in the economic prosperity of Asia.

Premium
What “going tapeless” means for Japanese advertising
Premium
CWT announces key hires in ANZ
Premium
2 days ago

CWT announces key hires in ANZ

Michelle Sargent is named as the director and commercial leader of the meeting and events division.

Premium
60% in China say brands rarely live up to promises
Premium
2 days ago

60% in China say brands rarely live up to promises

TOP OF THE CHARTS: Consumers in China care more about how brands behave than the global average, and also feel more disappointed, according to research from Jack Morton.