Megan Gell
Aug 1, 2018

Adelaide campaign to lure Asian incentive groups pays off

The South Australian capital welcomes largest single group of Chinese visitors.

The Joy Main group at a lunch at Handhorf Inn in the Adelaide Hills.

A campaign to attract more incentive groups to South Australia is paying dividends as the state’s capital of Adelaide welcomed nearly 750 delegates from Chinese multi-level marketing company, Joy Main, in June.

Adelaide Convention Bureau won its bid to host the group after travelling to China for the pitch and hosting the organising committee while they put together an itinerary including morning tea with the Governor and a day at Jacob’s Creek winery.

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