The agency produced alternate versions of a poster for a film focusing on domestic violence, replacing the actress with real women who had suffered abuse. The posters appeared in real outdoor placements as well as in the theaters showing the film.
Jun 1, 2015
Actress replaced by real women in posters for domestic-violence film
From Argentina: 'Real victims' for El Campo Cine by Grey Argentina
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
Advertising
Dec 22, 2021
Your favourite Ad Nut posts of the year
The Work
May 22, 2015
PSA from Argentina is... (sobs uncontrollably)
The Work
Feb 1, 2016
Coca-Cola campaign airs 500+ unique TVCs
Just Published
PROMOTED
3 hours ago
The making of The Marketing Manifesto: Cannes summit
It’s time the client-agency relationship improved. Following extensive global research and a senior-level summit between both sides, we are producing a Manifesto for better working practices…
.png&h=268&w=401&q=100&v=20170226&c=1)
PROMOTED
9 hours ago
Inclusion doesn’t end with the creative — a diverse ...
Brands that want to live up to their purposeful messaging must do better than just optics. Progressive values don’t just belong in the creative part of a campaign, but also in the media plan.
Digital
9 hours ago
Privacy, security, and the internet of things: ...
Legal fragmentation, tough law and rule-making, cyber security and constant scrutiny; Asia’s ever-evolving landscape is a challenge for lawmakers.
Advertising
12 hours ago
Cannes Lions 2022: Despite India’s outperformance, ...
Creative leaders reflect on why usually-strong markets such as Japan, New Zealand, Australia and Thailand underwhelmed this year.