Like magpies, humans have it in their nature to be drawn to shiny things. And so we see the current obsession of our industry on the new platforms, tech stacks and proprietary algorithms that form the 'pipes' that service the digital advertising ecosystem. However, I would argue our attentions are misplaced. Whilst the pipes are admittedly exciting and game changing, we shouldn’t lose sight of the fact that there’s a person at the end of it all, a...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events