Carl Nawagamuwa
Nov 25, 2015

3 strategies for winning in location marketing

The promise of location-based marketing is real. But before you jump headlong into the practice, it pays to consider three critical factors, according to Amobee's Carl Nawagamuwa.

Carl Nawagamuwa

Like magpies, humans have it in their nature to be drawn to shiny things. And so we see the current obsession of our industry on the new platforms, tech stacks and proprietary algorithms that form the 'pipes' that service the digital advertising ecosystem. However, I would argue our attentions are misplaced. Whilst the pipes are admittedly exciting and game changing, we shouldn’t lose sight of the fact that there’s a person at the end of it all, a...

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