Surekha Ragavan
Mar 22, 2019

3 out-of-the-box brand activations at SXSW

From an immersive Game of Thrones world to a 'tree' that serves beer from its branches.

HBO recreated the Game of Thrones world complete with the Iron Throne.

Every year, South by Southwest SXSW in Austin, Texas is a flurry of brands going above and beyond with parties, showcases, and experiences to engage tens of thousands of fans. We spotlight some of our favourite activations at the festival this year. 

HBO’s Bleed for the Throne

It’s hard to break through the noise at a mega event like SXSW but this much talked-about HBO activation managed...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for CEI Bulletins

Related Articles

Just Published

Premium
Charles Cadell to step down as McCann Worldgroup APAC president
Premium
3 hours ago

Charles Cadell to step down as McCann Worldgroup ...

Alex Lubar from McCann's London office will replace him.

Premium
Aaron Wild resigns from OMD China
Premium
4 hours ago

Aaron Wild resigns from OMD China

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

Premium
Times of India makes space for 'Out & Proud' announcements
Premium
7 hours ago

Times of India makes space for 'Out & Proud' ...

Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.

Premium
MediaWorks 2019: Grab challenges young marketers
Premium
10 hours ago

MediaWorks 2019: Grab challenges young marketers

At the 14th annual intensive training exercise for young media professionals, Grab has delivered a brief about raising awareness of its mobile wallet across SEA.