Surekha Ragavan
Mar 22, 2019

3 out-of-the-box brand activations at SXSW

From an immersive Game of Thrones world to a 'tree' that serves beer from its branches.

HBO recreated the Game of Thrones world complete with the Iron Throne.

Every year, South by Southwest SXSW in Austin, Texas is a flurry of brands going above and beyond with parties, showcases, and experiences to engage tens of thousands of fans. We spotlight some of our favourite activations at the festival this year. 

HBO’s Bleed for the Throne

It’s hard to break through the noise at a mega event like SXSW but this much talked-about HBO activation managed...

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