brand activations

Mar 22, 2024

Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns

While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.

Mar 14, 2023

Can the metaverse make a comeback in 2023?

Is it game over for the metaverse, or is it just getting started? Many brands gambled and lost last year. Have lessons been learned? And what are the next evolutions of metaverse brand activations we'll likely see this year?

Mar 22, 2019

3 out-of-the-box brand activations at SXSW

From an immersive Game of Thrones world to a 'tree' that serves beer from its branches.

Oct 8, 2018

Feast of the senses at experiential Samsung event

Fine dining becomes interactive at Samsung's Galaxy S9 and S9 Plus month-long campaign in Taipei.