She brings to Asia more than 10 years of extensive advertising and business solutions expertise in Europe and the US.
A digital advertising expert, Tate spent more than five years in AOL Advertising. From product manager, she became head of business excellence where she designed innovative programs, including Salesforce.com.
“Online advertising in Asia is growing exponentially every year, and it is exciting to be part of that growth,” Tate said.
"Admax Network has proven its lead in the region for many years now and I am confident that we can still up the ante to deliver optimum business processes and solutions and usher a new age of excellence in digital advertising across Asia,” she added.
Grant Watts, CEO of DMS Group, is positive about this latest addition to their team. “Fiona’s expertise will be a substantial help in further strengthening our regional team as we gear up for 2011."
He added: "Her deep knowledge of the industry, coupled with the ability to analyse business performance and successfully optimised multiple processes will be crucial in leading us to another successful year and beyond."
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